Jude Al-Amin
Integrated
MENA EFFIE 2018 - Silver in Automotive
MENA EFFIE 2018 - Shortlist in Branded content
MENA EFFIE 2018 - Shortlist in Seasonal Marketing
TOYOTA
Camry
Lead art director
3 things trigger your need to buy a car:
-Car’s Type
-Car’s Model
-Car’s Price
And when we are advertising for the well known “TOYOTA CAMRY“, a great price offer. PRICE is all what matters.
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So,
LET’S TALK NUMBERS
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After Sale Campaign
Lead Graphic Designer
One of AAT Car Dealership's after sale challenges is that car owners stop taking their cars to the dealership’s repair service shop. An average Jordanian will take their car to a “trusted” mechanic that sells himself as a master of all trades because they probably know someone who knows someone who can get them a discount.
Branding
Shababi
Logo creation
Shababi is Umniah Telecom's youth platform. I worked on reflecting the platforms versatility and soul through a colourful and fun type based logo.
Lexus Congo
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Poster design - Lead Art Director
Lexus sponsored an event in an underground venue in Amman called Congo. Congo is a very hip and youthful venue while Lexus is perceived as a luxury car driven by old people.
So... we asked people to shatter stereotypes and break the stigma, about themselves, as well as Lexus.
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